Specs-to-Price Ratio is Everything in Emerging Markets: Brand Power Alone Won’t Save a Phone
Why Specs Matter More Than Branding in Pakistan In Pakistan’s smartphone market, buyers have become extremely value-conscious. With rising inflation and limited disposable income, every rupee counts, and consumers research extensively before making a purchase. Flashy marketing campaigns and big-name brands alone no longer guarantee sales. Instead, the specs-to-price ratio how much performance you get […]